{"id":39,"date":"2026-07-21T13:43:21","date_gmt":"2026-07-21T13:43:21","guid":{"rendered":"https:\/\/thefoodeshow.com\/index.php\/source\/"},"modified":"2026-10-20T10:56:00","modified_gmt":"2026-10-20T10:56:00","slug":"vib-program","status":"publish","type":"page","link":"https:\/\/thefoodeshow.com\/fr\/vib-program\/","title":{"rendered":"Sourcer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39\" class=\"elementor elementor-39\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-729a8d6 e-con-full e-flex e-con e-parent\" data-id=\"729a8d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd2728 elementor-widget elementor-widget-html\" data-id=\"8dd2728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.vib-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:46px}\n.vib-card{background:#fff;border:1px solid var(--line);border-radius:14px;overflow:hidden;display:flex;flex-direction:column;transition:transform .22s,box-shadow .22s}\n.vib-card:hover{transform:translateY(-5px);box-shadow:0 24px 46px -28px rgba(28,40,22,.42)}\n.vib-card:hover .img img{transform:scale(1.06)}\n.vib-card .img{padding: 90px}\n.vib-card h3{font-size:15.5px;line-height:1.35;padding:18px 18px 20px;margin:0}\n.vib-note{display:flex;align-items:flex-start;gap:13px;background:var(--paper-2);border-radius:var(--r-lg);padding:22px 26px;margin-top:26px}\n.vib-note iconify-icon{font-size:21px;color:var(--forest);flex-shrink:0;margin-top:2px}\n.vib-note p{font-size:14.5px;font-weight:500;color:var(--ink-soft);max-width:72ch;margin:0}\n.vib-note a{color:var(--forest);font-weight:700}\n@media(max-width:1000px){.vib-grid{grid-template-columns:repeat(3,1fr)}}\n@media(max-width:760px){.vib-grid{grid-template-columns:1fr 1fr}}\n@media(max-width:520px){.vib-grid{grid-template-columns:1fr}}\n<\/style>\n\n<!-- PAGE HERO -->\n<section class=\"hero phero\" aria-label=\"Source introduction\">\n  <div class=\"wrap\">\n    <div class=\"hero-grid\">\n      <div class=\"reveal in\">\n        <nav class=\"crumb\" aria-label=\"Breadcrumb\">\n          <a href=\"https:\/\/thefoodeshow.com\/\">Home<\/a>\n          <iconify-icon icon=\"lucide:chevron-right\"><\/iconify-icon>\n          <span class=\"cur\">Source<\/span>\n        <\/nav>\n        <div class=\"eyebrow\"><iconify-icon icon=\"lucide:crown\" aria-hidden=\"true\"><\/iconify-icon> The VIB program<\/div>\n        <h1 style=\"margin-top:14px; line-height: 75px\">Exclusive benefits for <span class=\"hl\">Very Important Buyers<\/span>.<\/h1>\n        <p class=\"lead\">Our VIB Program is designed to elevate your food sourcing experience. As a VIB you gain direct access to premier suppliers, priority matchmaking, and tailored networking with industry leaders around the globe \u2014 free for qualified buyers.<\/p>\n        <div class=\"hero-cta\">\n          <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"btn btn-primary btn-lg\">Join today <span class=\"arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n          <a href=\"#why\" class=\"btn btn-ghost btn-lg\"><iconify-icon icon=\"lucide:play-circle\" aria-hidden=\"true\"><\/iconify-icon> Why the FoodEshow<\/a>\n        <\/div>\n        <div class=\"trusted\">\n          <div class=\"flags\" aria-hidden=\"true\">\n            <span><iconify-icon icon=\"circle-flags:fr\"><\/iconify-icon><\/span>\n            <span><iconify-icon icon=\"circle-flags:br\"><\/iconify-icon><\/span>\n            <span><iconify-icon icon=\"circle-flags:ma\"><\/iconify-icon><\/span>\n            <span><iconify-icon icon=\"circle-flags:in\"><\/iconify-icon><\/span>\n            <span><iconify-icon icon=\"circle-flags:ae\"><\/iconify-icon><\/span>\n          <\/div>\n          Source from vetted suppliers in 80+ countries\n        <\/div>\n      <\/div>\n      <div class=\"hero-visual reveal in\">\n        <div class=\"img phero-img\" data-label=\"Sourcing photo\"><img decoding=\"async\" src=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2025\/01\/Rectangle-15-2.png\" alt=\"Buyers sourcing new food products through the VIB program\" loading=\"eager\" \/><\/div>\n        <div class=\"hero-stat stat-left\">\n          <div class=\"ic\"><iconify-icon icon=\"lucide:badge-check\" aria-hidden=\"true\"><\/iconify-icon><\/div>\n          <div><div class=\"t\">For qualified buyers<\/div><div class=\"v\">Free to join<\/div><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- JOIN THE PROGRAM -->\n<section aria-label=\"Join the VIB program\" style=\"padding-top:46px\">\n  <div class=\"wrap\">\n    <div class=\"explain\">\n      <div class=\"img reveal\" data-label=\"Sourcing photo\"><img decoding=\"async\" src=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2026\/09\/Gemini_Generated_Image_t1dvnpt1dvnpt1dv.jpeg\" alt=\"Food sourcing: packaged herbs, olive oil and spices from suppliers\" loading=\"lazy\" \/><\/div>\n      <div class=\"reveal\">\n        <div class=\"eyebrow\"><iconify-icon icon=\"lucide:search\" aria-hidden=\"true\"><\/iconify-icon> Join the VIB program<\/div>\n        <h2>Sourcing capacity beyond what you thought possible.<\/h2>\n        <p>The FoodEshow connects you with vetted suppliers from all over the world to expand your sourcing capacity. Witness the latest food trends and innovations that will revolutionise the industry and give you a head start on your competition. Apply to our highly selective VIB program and access a wider range of opportunities and choices.<\/p>\n        <div class=\"points\">\n          <div class=\"pt\">\n            <div class=\"ic\"><iconify-icon icon=\"lucide:list-checks\" aria-hidden=\"true\"><\/iconify-icon><\/div>\n            <div><h4>Structured, free, and time-saving<\/h4><p>We leave nothing to chance and search for creative, innovative products that produce better business results for your organisation.<\/p><\/div>\n          <\/div>\n          <div class=\"pt\">\n            <div class=\"ic\"><iconify-icon icon=\"lucide:eye-off\" aria-hidden=\"true\"><\/iconify-icon><\/div>\n            <div><h4>Anonymity when you need it<\/h4><p>We guarantee confidentiality for buyers who need to keep their identity under wraps.<\/p><\/div>\n          <\/div>\n          <div class=\"pt\">\n            <div class=\"ic\"><iconify-icon icon=\"lucide:calendar-check\" aria-hidden=\"true\"><\/iconify-icon><\/div>\n            <div><h4>Goal-oriented sessions<\/h4><p>We arrange the meetings that matter and help you every step of the way.<\/p><\/div>\n          <\/div>\n        <\/div>\n        <div class=\"hero-cta\" style=\"margin-top:30px\">\n          <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"btn btn-primary\">Apply for free <span class=\"arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n          <a href=\"https:\/\/1drv.ms\/b\/s!AoYG3lzUUP4tg64fYEqUStYDoBbS7Q?e=mlfJ4l\" class=\"btn btn-ghost\" target=\"_blank\" rel=\"noopener\"><iconify-icon icon=\"lucide:download\" aria-hidden=\"true\"><\/iconify-icon> Download the brochure<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- WHY -->\n<section id=\"why\" aria-label=\"Why source on the FoodEshow\" style=\"padding-top:0\">\n  <div class=\"wrap\">\n    <div class=\"sec-head reveal\">\n      <div class=\"eyebrow\"><iconify-icon icon=\"lucide:sparkles\" aria-hidden=\"true\"><\/iconify-icon> Why the FoodEshow<\/div>\n      <h2>Your go-to food sourcing platform.<\/h2>\n      <p>Five reasons buyers make the FoodEshow the first place they look for new suppliers.<\/p>\n    <\/div>\n    <div class=\"benefits\">\n      <div class=\"benefit reveal\">\n        <div class=\"ic\"><iconify-icon icon=\"lucide:layers\" aria-hidden=\"true\"><\/iconify-icon><\/div>\n        <h3>Diverse, high-quality products<\/h3>\n        <p>Access a vast catalogue across categories \u2014 from established brands to exciting new discoveries. Explore ingredients, equipment, packaging, services, and more.<\/p>\n      <\/div>\n      <div class=\"benefit reveal\">\n        <div class=\"ic\"><iconify-icon icon=\"lucide:shield-check\" aria-hidden=\"true\"><\/iconify-icon><\/div>\n        <h3>Direct connections with pre-vetted exhibitors<\/h3>\n        <p>Engage with qualified suppliers ready to meet your specific needs and sourcing requirements. Save time by focusing on relevant options.<\/p>\n      <\/div>\n      <div class=\"benefit reveal\">\n        <div class=\"ic\"><iconify-icon icon=\"lucide:messages-square\" aria-hidden=\"true\"><\/iconify-icon><\/div>\n        <h3>Streamlined communication<\/h3>\n        <p>Convenient online tools for direct contact with exhibitors, quote requests, chat, and live video.<\/p>\n      <\/div>\n      <div class=\"benefit reveal\">\n        <div class=\"ic\"><iconify-icon icon=\"lucide:trending-up\" aria-hidden=\"true\"><\/iconify-icon><\/div>\n        <h3>Stay ahead of the curve<\/h3>\n        <p>Exclusive access to industry trends, exhibitor innovations, and market insight through our curated content and resources.<\/p>\n      <\/div>\n      <div class=\"benefit reveal\">\n        <div class=\"ic\"><iconify-icon icon=\"lucide:gift\" aria-hidden=\"true\"><\/iconify-icon><\/div>\n        <h3>Free membership, no hidden costs<\/h3>\n        <p>Enjoy all the benefits of the FoodEshow free, with no subscriptions or transaction fees. Simply register and start sourcing.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- WHO CAN JOIN -->\n<section aria-label=\"Who can join the VIB program\" style=\"padding-top:0\">\n  <div class=\"wrap\">\n    <div class=\"sec-head reveal\">\n      <div class=\"eyebrow\"><iconify-icon icon=\"lucide:users\" aria-hidden=\"true\"><\/iconify-icon> Who can join<\/div>\n      <h2>Built for senior sourcing decision-makers.<\/h2>\n      <p>A Very Important Buyer is a senior decision-maker, importer, retailer, or supply-chain executive on a mission to find new suppliers and vendors \u2014 owners and CEOs, plus purchasing, procurement, import, and category managers of:<\/p>\n    <\/div>\n    <div class=\"vib-grid\">\n      <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"vib-card reveal\">\n        <div class=\"img\" data-label=\"Buyer type photo\"><img decoding=\"async\" src=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2025\/01\/Rectangle-22.png\" alt=\"Wholesale, distribution and import groups\" loading=\"lazy\" \/><\/div>\n        <h3>Wholesale, distribution &amp; import groups<\/h3>\n      <\/a>\n      <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"vib-card reveal\">\n        <div class=\"img\" data-label=\"Buyer type photo\"><img decoding=\"async\" src=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2025\/01\/Rectangle-22-1.png\" alt=\"Food distribution and trading companies\" loading=\"lazy\" \/><\/div>\n        <h3>Food distribution &amp; trading companies<\/h3>\n      <\/a>\n      <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"vib-card reveal\">\n        <div class=\"img\" data-label=\"Buyer type photo\"><img decoding=\"async\" src=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2025\/01\/Rectangle-22-2.png\" alt=\"Department stores and specialty store chains\" loading=\"lazy\" \/><\/div>\n        <h3>Department stores &amp; specialty store chains<\/h3>\n      <\/a>\n      <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"vib-card reveal\">\n        <div class=\"img\" data-label=\"Buyer type photo\"><img decoding=\"async\" src=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2025\/01\/Rectangle-22-3.png\" alt=\"Supermarket and hypermarket chains\" loading=\"lazy\" \/><\/div>\n        <h3>Supermarket &amp; hypermarket chains<\/h3>\n      <\/a>\n      <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"vib-card reveal\">\n        <div class=\"img\" data-label=\"Buyer type photo\"><img decoding=\"async\" src=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2025\/01\/Rectangle-22-4.png\" alt=\"Governmental bodies, cruise lines, airline and military caterers\" loading=\"lazy\" \/><\/div>\n        <h3>Governmental bodies, cruise lines, airline &amp; military caterers<\/h3>\n      <\/a>\n      <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"vib-card reveal\">\n        <div class=\"img\" data-label=\"Buyer type photo\"><img decoding=\"async\" src=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2025\/01\/Rectangle-22-7.png\" alt=\"Food service and HORECA\" loading=\"lazy\" \/><\/div>\n        <h3>Food service &amp; HORECA<\/h3>\n      <\/a>\n      <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"vib-card reveal\">\n        <div class=\"img\" data-label=\"Buyer type photo\"><img decoding=\"async\" src=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2025\/01\/Rectangle-22-6.png\" alt=\"Gourmet and free-from retailers\" loading=\"lazy\" \/><\/div>\n        <h3>Gourmet &amp; free-from retailers<\/h3>\n      <\/a>\n      <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"vib-card reveal\" style=\"display:grid;place-items:center;text-align:center;background:var(--paper-2);padding:26px\">\n        <div>\n          <iconify-icon icon=\"lucide:arrow-right\" style=\"font-size:28px;color:var(--forest)\" aria-hidden=\"true\"><\/iconify-icon>\n          <h3 style=\"padding:14px 0 0\">Not sure if you qualify? Apply and we'll review.<\/h3>\n        <\/div>\n      <\/a>\n    <\/div>\n    <div class=\"hero-cta reveal\" style=\"margin-top:40px;justify-content:center\">\n      <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"btn btn-primary btn-lg\">Apply now <span class=\"arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n      <a href=\"https:\/\/foodeshow.agiled.app\/event\/64a08e5f1e6c39faeb90108c430eb120\" class=\"btn btn-ghost btn-lg\" target=\"_blank\" rel=\"noopener\"><iconify-icon icon=\"lucide:video\" aria-hidden=\"true\"><\/iconify-icon> Book a demo<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- TESTIMONIAL -->\n<section aria-label=\"What our VIBs say\" style=\"padding-top:0\">\n  <div class=\"wrap\">\n    <div class=\"sec-head reveal\">\n      <div class=\"eyebrow\"><iconify-icon icon=\"lucide:quote\" aria-hidden=\"true\"><\/iconify-icon> What our VIBs say<\/div>\n      <h2>An essential reference in agri-food.<\/h2>\n    <\/div>\n    <div class=\"tgrid\">\n      <article class=\"tcard big reveal\">\n        <div class=\"stars\" aria-label=\"5 out of 5 stars\"><iconify-icon icon=\"lucide:star\" style=\"color:var(--lime)\"><\/iconify-icon><iconify-icon icon=\"lucide:star\" style=\"color:var(--lime)\"><\/iconify-icon><iconify-icon icon=\"lucide:star\" style=\"color:var(--lime)\"><\/iconify-icon><iconify-icon icon=\"lucide:star\" style=\"color:var(--lime)\"><\/iconify-icon><iconify-icon icon=\"lucide:star\" style=\"color:var(--lime)\"><\/iconify-icon><\/div>\n        <p class=\"quote\">\"The FoodEshow has established itself as an essential reference in the agri-food sector, offering a unique platform to expand your network, meet strategic partners, and discover real sourcing opportunities. I was particularly impressed by the quality of the exhibitors, the relevance of the conferences, and above all the exemplary support from the organizers.\"<\/p>\n        <div class=\"who\">\n          <div class=\"img av\" data-label=\".\"><\/div>\n          <div><div class=\"n\" style=\"color:#fff\">Tarek Bouchehboun<\/div><div class=\"r\">Head of Sourcing, LabelVie \u2014 Carrefour Morocco<\/div><\/div>\n        <\/div>\n      <\/article>\n      <article class=\"tcard reveal\">\n        <div class=\"stars\" aria-label=\"5 out of 5 stars\"><iconify-icon icon=\"lucide:star\"><\/iconify-icon><iconify-icon icon=\"lucide:star\"><\/iconify-icon><iconify-icon icon=\"lucide:star\"><\/iconify-icon><iconify-icon icon=\"lucide:star\"><\/iconify-icon><iconify-icon icon=\"lucide:star\"><\/iconify-icon><\/div>\n        <p class=\"quote\">\"Professional and attentive follow-up before, during, and after the event. An inspiring experience that brings real added value.\"<\/p>\n        <div class=\"who\">\n          <div class=\"img av\" data-label=\".\"><\/div>\n          <div><div class=\"n\">Verified VIB buyer<\/div><div class=\"r\">Procurement, retail group<\/div><\/div>\n        <\/div>\n      <\/article>\n      <article class=\"tcard reveal\">\n        <div class=\"stars\" aria-label=\"5 out of 5 stars\"><iconify-icon icon=\"lucide:star\"><\/iconify-icon><iconify-icon icon=\"lucide:star\"><\/iconify-icon><iconify-icon icon=\"lucide:star\"><\/iconify-icon><iconify-icon icon=\"lucide:star\"><\/iconify-icon><iconify-icon icon=\"lucide:star\"><\/iconify-icon><\/div>\n        <p class=\"quote\">\"I highly recommend it to all actors in the food business \u2014 the sourcing opportunities are real and the exhibitors are serious.\"<\/p>\n        <div class=\"who\">\n          <div class=\"img av\" data-label=\".\"><\/div>\n          <div><div class=\"n\">Verified VIB buyer<\/div><div class=\"r\">Category management, distribution<\/div><\/div>\n        <\/div>\n      <\/article>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- FAQ -->\n<section id=\"faq\" aria-label=\"Frequently asked questions\" style=\"padding-top:0\">\n  <div class=\"wrap\">\n    <div class=\"faq-grid\">\n      <div class=\"reveal\">\n        <div class=\"eyebrow\"><iconify-icon icon=\"lucide:help-circle\" aria-hidden=\"true\"><\/iconify-icon> FAQ<\/div>\n        <h2 style=\"margin-top:14px;font-size:clamp(1.9rem,3.4vw,2.7rem)\">Frequently asked questions.<\/h2>\n        <p style=\"color:var(--ink-soft);margin-top:16px;font-weight:500\">Questions about eligibility? <a href=\"https:\/\/foodeshow.agiled.app\/event\/64a08e5f1e6c39faeb90108c430eb120\" style=\"color:var(--forest);font-weight:700\" target=\"_blank\" rel=\"noopener\">Talk to us \u2192<\/a><\/p>\n      <\/div>\n      <div class=\"reveal\">\n        <div class=\"faq-item open\">\n          <button class=\"faq-q\">Who qualifies as a buyer at The FoodEshow?<i class=\"faq-ic\"><\/i><\/button>\n          <div class=\"faq-a\"><p>Buyers include professionals involved in purchasing decisions within the food and beverage industry \u2014 wholesalers, distributors, retailers, and food service operators.<\/p><\/div>\n        <\/div>\n        <div class=\"faq-item\">\n          <button class=\"faq-q\">Is there a cost for buyers to attend?<i class=\"faq-ic\"><\/i><\/button>\n          <div class=\"faq-a\"><p>Participation for buyers is free, provided they meet the qualification criteria set by The FoodEshow.<\/p><\/div>\n        <\/div>\n        <div class=\"faq-item\">\n          <button class=\"faq-q\">What benefits do buyers receive from attending?<i class=\"faq-ic\"><\/i><\/button>\n          <div class=\"faq-a\"><p>Buyers gain access to exclusive networking opportunities, insights from industry leaders, and the ability to connect directly with exhibitors displaying innovative products and services.<\/p><\/div>\n        <\/div>\n        <div class=\"faq-item\">\n          <button class=\"faq-q\">How does The FoodEshow support buyer-supplier connections?<i class=\"faq-ic\"><\/i><\/button>\n          <div class=\"faq-a\"><p>The platform features a Very Important Buyer (VIB) program that connects senior decision-makers with top-tier suppliers, streamlining food sourcing and fostering strategic partnerships.<\/p><\/div>\n        <\/div>\n        <div class=\"faq-item\">\n          <button class=\"faq-q\">How can buyers apply to attend?<i class=\"faq-ic\"><\/i><\/button>\n          <div class=\"faq-a\"><p>Interested buyers fill out an <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" style=\"color:var(--forest);font-weight:700\">application form<\/a> on The FoodEshow website to secure their participation. Our team will review and reply.<\/p><\/div>\n        <\/div>\n        <div class=\"faq-item\">\n          <button class=\"faq-q\">What types of products can buyers expect to see?<i class=\"faq-ic\"><\/i><\/button>\n          <div class=\"faq-a\"><p>A wide range including processed foods, packaging solutions, and innovative food services tailored to current market trends.<\/p><\/div>\n        <\/div>\n        <div class=\"faq-item\">\n          <button class=\"faq-q\">Are there dedicated events for buyers?<i class=\"faq-ic\"><\/i><\/button>\n          <div class=\"faq-a\"><p>Yes \u2014 The FoodEshow hosts monthly food sourcing summits for buyers that ease networking and discussion around specific channels or categories in the food industry.<\/p><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Who qualifies as a buyer at The FoodEshow?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Buyers include professionals involved in purchasing decisions within the food and beverage industry \u2014 wholesalers, distributors, retailers, and food service operators.\"}},{\"@type\":\"Question\",\"name\":\"Is there a cost for buyers to attend?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Participation for buyers is free, provided they meet the qualification criteria set by The FoodEshow.\"}},{\"@type\":\"Question\",\"name\":\"What benefits do buyers receive from attending?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Buyers gain access to exclusive networking opportunities, insights from industry leaders, and the ability to connect directly with exhibitors displaying innovative products and services.\"}},{\"@type\":\"Question\",\"name\":\"How does The FoodEshow support buyer-supplier connections?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The platform features a Very Important Buyer (VIB) program that connects senior decision-makers with top-tier suppliers, streamlining food sourcing and fostering strategic partnerships.\"}},{\"@type\":\"Question\",\"name\":\"How can buyers apply to attend?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Interested buyers fill out an application form on The FoodEshow website to secure their participation. Our team will review and reply.\"}},{\"@type\":\"Question\",\"name\":\"What types of products can buyers expect to see?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A wide range including processed foods, packaging solutions, and innovative food services tailored to current market trends.\"}},{\"@type\":\"Question\",\"name\":\"Are there dedicated events for buyers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes \u2014 The FoodEshow hosts monthly food sourcing summits for buyers that ease networking and discussion around specific channels or categories in the food industry.\"}}]}<\/script>\n\n<!-- CTA -->\n<section style=\"padding-top:0\">\n  <div class=\"wrap\">\n    <div class=\"cta-band fes-cta reveal\">\n      <div>\n        <h2>Source smarter. Become a VIB.<\/h2>\n        <p>Apply for the Very Important Buyer program \u2014 free for qualified buyers \u2014 and let the right suppliers come to you.<\/p>\n        <div class=\"actions\">\n          <a href=\"https:\/\/thefoodeshow.com\/join-vib\/\" class=\"btn btn-dark btn-lg\">Apply for free <span class=\"arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n          <a href=\"https:\/\/thefoodeshow.com\/showcase\/\" class=\"btn btn-ghost btn-lg\" style=\"border-color:rgba(35,31,32,.25)\">I'm a supplier<\/a>\n        <\/div>\n      <\/div>\n      <div class=\"fes-cta-art\" aria-hidden=\"true\"><span class=\"fes-cta-arch\"><\/span><span class=\"fes-cta-arch-line\"><\/span><span class=\"fes-cta-dot a\"><\/span><span class=\"fes-cta-dot b\"><\/span><svg class=\"fes-cta-spark s1\" viewBox=\"0 0 24 24\"><path d=\"M12 0c.9 6.2 5.8 11.1 12 12-6.2.9-11.1 5.8-12 12-.9-6.2-5.8-11.1-12-12C6.2 11.1 11.1 6.2 12 0z\"\/><\/svg><svg class=\"fes-cta-spark s2\" viewBox=\"0 0 24 24\"><path d=\"M12 0c.9 6.2 5.8 11.1 12 12-6.2.9-11.1 5.8-12 12-.9-6.2-5.8-11.1-12-12C6.2 11.1 11.1 6.2 12 0z\"\/><\/svg><svg class=\"fes-cta-spark s3\" viewBox=\"0 0 24 24\"><path d=\"M12 0c.9 6.2 5.8 11.1 12 12-6.2.9-11.1 5.8-12 12-.9-6.2-5.8-11.1-12-12C6.2 11.1 11.1 6.2 12 0z\"\/><\/svg><svg class=\"fes-cta-spark s4\" viewBox=\"0 0 24 24\"><path d=\"M12 0c.9 6.2 5.8 11.1 12 12-6.2.9-11.1 5.8-12 12-.9-6.2-5.8-11.1-12-12C6.2 11.1 11.1 6.2 12 0z\"\/><\/svg><svg class=\"fes-cta-spark s5\" viewBox=\"0 0 24 24\"><path d=\"M12 0c.9 6.2 5.8 11.1 12 12-6.2.9-11.1 5.8-12 12-.9-6.2-5.8-11.1-12-12C6.2 11.1 11.1 6.2 12 0z\"\/><\/svg><img loading=\"lazy\" class=\"fes-cta-person\" src=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2026\/09\/Heuda-Guessous-1.png\" srcset=\"https:\/\/thefoodeshow.com\/wp-content\/uploads\/2026\/09\/Heuda-Guessous-1-768x768.png 768w, https:\/\/thefoodeshow.com\/wp-content\/uploads\/2026\/09\/Heuda-Guessous-1.png 1024w\" sizes=\"auto, (max-width:900px) 360px, 480px\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" \/><span class=\"fes-cta-name\"><b>Heuda F. Guessous<\/b><small>Co-founder &amp; CEO, The FoodEshow<\/small><\/span><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Source The VIB program Exclusive benefits for Very Important Buyers. Our VIB Program is designed to elevate your food sourcing experience. As a VIB you gain direct access to premier suppliers, priority matchmaking, and tailored networking with industry leaders around the globe \u2014 free for qualified buyers. Join today \u2192 Why the FoodEshow Source [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thefoodeshow.com\/fr\/wp-json\/wp\/v2\/pages\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thefoodeshow.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thefoodeshow.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thefoodeshow.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thefoodeshow.com\/fr\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":8,"href":"https:\/\/thefoodeshow.com\/fr\/wp-json\/wp\/v2\/pages\/39\/revisions"}],"predecessor-version":[{"id":4949,"href":"https:\/\/thefoodeshow.com\/fr\/wp-json\/wp\/v2\/pages\/39\/revisions\/4949"}],"wp:attachment":[{"href":"https:\/\/thefoodeshow.com\/fr\/wp-json\/wp\/v2\/media?parent=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}