A research conducted by Sandhya Keelery suggests that Indian Agribusiness has seen a burgeoning rise in recent years and foresaw a 350 billion USD business in 2022. Gone are the days when only farming was considered the Agricultural industry. In today’s world, Chemicals, Crop distribution, Machinery, Seeding, Retail sales and many more domains are all part of international exchanges.
Do you wish to expand your consumer base? You need to execute an efficient global strategy to achieve a higher amount of business and, consequently, maximizing your profit ratio. We have listed what international strategy to adopt for your business below:
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Seminars and Exhibitions take place throughout the year. Therefore, companies have to participate in it to maintain their visibility, contact with potential clients and their knowledge of the market. These dealings are crucial for establishing connections and build relations. The relationship you create with vendors, buyers, even competitors in those meetings, will scale up your business in the international market. The conferences also provide you with a chance to display your products as well. Seeds distribution, for example, is promoted with a display counter showcasing your products in the symposia. You get to attend sessions with consultants and enrol in training workshops as well. The atmosphere broadens your horizons and makes you think out of the box. The build-up to your company’s profile can play a significant role in your quest.
You could have all the technological advancements in your pocket, the best organic techniques in your resume, but it could all go wasted. You need to retain your customers! Your buyers need to keep coming back for your products, and the best way to ensure the retention of your clients is After-Sale Services. The problem with selling internationally is that you are mostly dealing through online communication means, and the handling of customer complaints is not efficient. You could set up and offshore call center, or invest in a local presence, be it through the office or a service center. If you are dealing with Agri-Machinery, and your client faces a mechanical hazard, your prompt service will ensure the customer will find you again.
Information is the secret ingredient. Developed countries’ individuals need transparency and access to information. When you are marketing your product or selling it, you need to provide all the required information. If your business is food-related, you need to let out the info about calories, vitamins, minerals, expiration, and origin, etc. Furthermore, you must maintain data of your current clients or potential customers. You can do this by creating an Email Subscription list, Telesales, and Memberships. Your record should contain the contact information, customer profile, purchase history with you. Harness the data and use it for introducing a new product or upselling your real commodity.
All in all, keeping your foot on Data, Services, and showcasing through the professional channel will make all your dreams come to life.
Sure, there are ways you try to start with extensive marketing campaigns to expand your food brands internationally. And yeah, the advertisements on international TV channels, food magazines, and billboards are great for your brand. But is it enough?
There are 3 billion social media users in today’s world, and 60% of the population [reference] has turned digital. The rich have a particular selection of brands, which is not changed easily. The poor have a scarcity of resources to purchase efficiently. Hence the most favorable segment to promote your products is to focus on the middle class and the keywords that they use. The middle class is rapidly expanding around the globe. Since the inflation rate is not coming down, the riches are limited, and the poor have evolved to the middle-class. A person who searches on the web for food brands, cooking channels or eat-outs, will always receive notification about the related food brands.
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Imagine the data, which is stored as cookies to interpret the individual mindset, and how it could be used to market one’s products online. You would know before promoting your product that you are getting the right audience. This is a universe of digital marketing, based on keywords and the trends. Some people call it internet marketing too. Digital marketing is widely known as the marketing type that uses computers, cell phones, and other electronic platforms. Search engines and other channels store customer’s preferences and online behavior, a digital marketer, will focus on those individual trends and promote the product accordingly.
There are several methods of how Digital Marketing can help your food brand to expand internationally. You should use all of those methods, preferably to brand your product digitally in an effective manner. Below, a brief explanation of how digital marketing can ring true for food brands going global.
A blog for your food brand:
A food product needs to be seen out there in the digital world, and blogging about your brand is the best way about it. Blogs generally attract organic traffic fed into your website and ensure the digital success of your food brand. You could write about spreading awareness, particular minerals used in your product, the health merits of your products, etc. The blogging technique is extremely efficient for expanding your food brand on an international scale.
You should also use Facebook ads or google ads to bring relevant traffic to your blog posts. You ought to have focus keywords for each blog to attract organic visitors. You could create a short ad, and Google Adsense or Facebook marketing will help display that to the target audience. Also, promote your events on social media. You can run those online ads yourself, or the freelancing websites have a plethora of options for you.
YouTube, Instagram, or Facebook have popular food influencers, you can use them to promote your food products at quite cheaper rates than TV Celebrity ads. These techniques are how you use digital marketing to promote your food brand worldwide.