international marketing

Good practices for accessing the food industry export market

We have listed the effective ways of accessing the export industry by a food exporter. Here is the kick-off.

Table of Contents

Market Needs

Once we have identified a target market to export our food products, It is crucial to grasp the conceptual desires of customers of that specific market niche. We will need to understand the emotional and practical needs of our audience to secure our volume of business. When a Food Industry’s Exporter wants to be successful while making the first impression in the international market, they identify the gaps.

Product Fits

Another good practice for accessing the food industry’s export market is to ensure that the value your product is offering must match the customer needs. If the competitors do not appropriately serve a targeted segment in that particular export market, it is your cue to jump right in and balance the product fit. Your product’s core value should match the effectiveness of the distribution channel. The supply chain is crucial in providing the right product fit to meet the precise demands of customers.

Food Safety Standards

There is a trend in the food industry’s export markets, which is on the rise in recent years, to favour the products that have food safety standards in place. Packaging Food Standards, for instance, are vital to ensure the safety and quality of the goods in transit. Furthermore, Labelling standards are required by law in many countries, and you might be exporting to one of those regulated countries. It is obligatory to label the food products to caution end consumers with any sensitivities they might have. Gluten, grain or other food allergies should be mentioned on the product to make its mark in the export industry.

Production Capacity

An excellent practice to access the food industry’s export market is to ensure you have the means and facilities to meet the increased demand. If your production capacity is not up to the mark or if you are not equipped to produce in bulk, you might have repercussions beyond imagination.

Budgeting

Budgeting is not the same when it deals with the food industry’s export market. An organization needs to consider the placement of extra staff, not only senior levels but junior levels as well. Extensive travelling comes into play for the initial research and period of exporting the food industry’s products. All in all, a company needs to be prepared financially to access the export market. An export business might take one year to flourish exponentially, and the firm needs to have advance budgeting for that period, based on estimates.

It is safe to assume that the food industry’s Exporter will not fail while accessing the international markets if he follows these effective practices. It starts at pinpointing the market needs and finding the right product fit. A business which considers food safety standards gains the best customer satisfaction. If a trader adopts these good practices, and he has the production capacity and appropriate budgeting; the sky is the limit.

Facebook Twitter Youtube

Three actions to maintain your position in international markets

A research conducted by Sandhya Keelery suggests that Indian Agribusiness has seen a burgeoning rise in recent years and foresaw a 350 billion USD business in 2022. Gone are the days when only farming was considered the Agricultural industry. In today’s world, Chemicals, Crop distribution, Machinery, Seeding, Retail sales and many more domains are all part of international exchanges.  

Do you wish to expand your consumer base?  You need to execute an efficient global strategy to achieve a higher amount of business and, consequently, maximizing your profit ratio. We have listed what international strategy to adopt for your business below:

Table of Contents

International Events

Seminars and Exhibitions take place throughout the year. Therefore, companies have to participate in it to maintain their visibility, contact with potential clients and their knowledge of the market. These dealings are crucial for establishing connections and build relations. The relationship you create with vendors, buyers, even competitors in those meetings, will scale up your business in the international market. The conferences also provide you with a chance to display your products as well. Seeds distribution, for example, is promoted with a display counter showcasing your products in the symposia. You get to attend sessions with consultants and enrol in training workshops as well. The atmosphere broadens your horizons and makes you think out of the box. The build-up to your company’s profile can play a significant role in your quest.

After-Sale Services:

You could have all the technological advancements in your pocket, the best organic techniques in your resume, but it could all go wasted. You need to retain your customers! Your buyers need to keep coming back for your products, and the best way to ensure the retention of your clients is After-Sale Services. The problem with selling internationally is that you are mostly dealing through online communication means, and the handling of customer complaints is not efficient. You could set up and offshore call center, or invest in a local presence, be it through the office or a service center. If you are dealing with Agri-Machinery, and your client faces a mechanical hazard, your prompt service will ensure the customer will find you again.

Data:

Information is the secret ingredient. Developed countries’ individuals need transparency and access to information. When you are marketing your product or selling it, you need to provide all the required information. If your business is food-related, you need to let out the info about calories, vitamins, minerals, expiration, and origin, etc. Furthermore, you must maintain data of your current clients or potential customers. You can do this by creating an Email Subscription list,  Telesales, and Memberships. Your record should contain the contact information, customer profile, purchase history with you. Harness the data and use it for introducing a new product or upselling your real commodity.

All in all, keeping your foot on Data, Services, and showcasing through the professional channel will make all your dreams come to life.

Facebook Twitter Youtube

Tips for food and beverage products successful export

Table of Contents

Behind every successful Wine and Dine, there is a background of chain events. Multifold Companies and Individuals fill this supply chain. They are trading day and night for the right food and beverage products in the right markets. Amid so much competition, how could your business flourish? Eating and Drinking come hand in hand, but the exporting organizations do not always deal with both types. We will focus on the Tips, which will work for the benefit of both products. The advantages you could have for your business to make it shine.

 

 

Niche

If you set about selling your product anywhere you can, the overheads will be skyrocketing. It is critical that you thoroughly research and identify the market niches that have the most demand for your products. These factors could include a Price Advantage or less Competition. Price benefit means that you can upsell your product at a higher profit margin if you could find the exact demography with the top-paying customers. Since the products similar to your business are high-priced, your company can make a fortune if you make a move to export into that country/area. That is to say, you could make your product the right fit for that marketplace. Another area of research is the competition. The sweet truth of marketing is the first-mover advantage. If you can’t be the very first Exporter in a market, choose the market with a lesser quantity of traders. If your Area Niche is adequately studied before entering, and you find the exact option, your business will be booming in no time.

 

Quality

Product Quality will beat the competition, position your company best in consumer’s heads, and the market image will enhance any given day. If you have Quality Items, you have the keys to the city. Your business needs to be superior to the products available in the area where you are exporting your products. If you conclude that your quality is not according to the industry standards of that area, choose another demography. The bottom line is, the excellent product has room everywhere.

 

 

Familiarity

Know your target market! Period. If you are not familiar with the market, hire a local professional. You need contacts, references, information, data, and analysis for the target market for your product. You need to think like the locals and then indulge your product accordingly. It is also essential to be knowledgeable about the country/state’s laws about trades and business activities. Your Lawyers can work closely with the local Lawmakers, or Solicitors to come up with a solid plan. Legal hindrance for your export business is not good.

 

Advertisement

If you are well established in your country, it is brilliant! Show it to your new audience that you are a well-known company. The best advertisement is vital to your business’ success. You need to advertise according to the country as well. Wine, for instance, cannot be announced in a Muslim country. You cannot market your meaty products in an Indian community. The right advertisement will mushroom your organization’s success.

 

Facebook Twitter Youtube
Scroll to top
×

How can we help you?

if you have any questions please don't hesitate to text us.

×