Good practices for accessing the food industry export market

We have listed the effective ways of accessing the export industry by a food exporter. Here is the kick-off.

Table of Contents

Market Needs

Once we have identified a target market to export our food products, It is crucial to grasp the conceptual desires of customers of that specific market niche. We will need to understand the emotional and practical needs of our audience to secure our volume of business. When a Food Industry’s Exporter wants to be successful while making the first impression in the international market, they identify the gaps.

Product Fits

Another good practice for accessing the food industry’s export market is to ensure that the value your product is offering must match the customer needs. If the competitors do not appropriately serve a targeted segment in that particular export market, it is your cue to jump right in and balance the product fit. Your product’s core value should match the effectiveness of the distribution channel. The supply chain is crucial in providing the right product fit to meet the precise demands of customers.

Food Safety Standards

There is a trend in the food industry’s export markets, which is on the rise in recent years, to favour the products that have food safety standards in place. Packaging Food Standards, for instance, are vital to ensure the safety and quality of the goods in transit. Furthermore, Labelling standards are required by law in many countries, and you might be exporting to one of those regulated countries. It is obligatory to label the food products to caution end consumers with any sensitivities they might have. Gluten, grain or other food allergies should be mentioned on the product to make its mark in the export industry.

Production Capacity

An excellent practice to access the food industry’s export market is to ensure you have the means and facilities to meet the increased demand. If your production capacity is not up to the mark or if you are not equipped to produce in bulk, you might have repercussions beyond imagination.


Budgeting is not the same when it deals with the food industry’s export market. An organization needs to consider the placement of extra staff, not only senior levels but junior levels as well. Extensive travelling comes into play for the initial research and period of exporting the food industry’s products. All in all, a company needs to be prepared financially to access the export market. An export business might take one year to flourish exponentially, and the firm needs to have advance budgeting for that period, based on estimates.

It is safe to assume that the food industry’s Exporter will not fail while accessing the international markets if he follows these effective practices. It starts at pinpointing the market needs and finding the right product fit. A business which considers food safety standards gains the best customer satisfaction. If a trader adopts these good practices, and he has the production capacity and appropriate budgeting; the sky is the limit.

Sourcing: the best strategies to find the right suppliers

Table of Contents

The right supplier is to the business what a better half is to her spouse. It is the right-bone of your corporation, and finding the best supplier is as tricky as it gets. A company needs to identify the best strategies to source the right suppliers in a way aligned with the company’s goals. Therefore, the first preliminary step to strategize the procurement process is to identify the specific needs of your organization. Take budget for an example; if you do not plan to find a high-priced supplier, it will short-list the available vendors automatically. Thus, the recognition of organization-specific demands is crucial. Now let us look at how to source your supplier with the top strategies.


Finding a competent supplier is a make or break situation; hence many companies have a procurement department for the job. If you are a small company or don’t have a procurer, the best practice would be to equip your human intuition with focused and systematic criteria. These measures will include Delivery methods, Payment conditions, Time management, assurance of quality, and mutual references. If you go searching for a supplier without an excellent working, you will search for a needle in the haystack. Reviewing hundreds of suppliers without objectivity would be over-kill and efforts that are not the requirements of the task.



Procuring the quality suppliers could be either a bull’s eye or a bullet to the head. The easiest way to start the process is by sending out a call for bids, where you gather all the quotations and proposals. You could develop a questionnaire and ask the suppliers the services you require. To elaborate, you need to ask about the delivery schedule further, quality standards, work out the payment methods, and their SWOT. This survey will help you identify and isolate the desired pool of suppliers, which will be easy to choose. After collecting results, you could summarize the scope of services rendered, match them with your needs.


You need to assess all the bids by evaluating the value they could bring to your business. The idea of sourcing the right supplier is to bring value to the overall organization. Make sure that the suppliers answer all of the questions for your better understanding of the services they will provide accordingly. You could also conduct interviews where a panel of your management can discuss the services with the short-listed vendors.




You will need to analyze the supplier’s capacity. Firstly, ask for the references and reviews of their previous buyers. Then decide whether they match your requirements and their capability insured to deliver on time. The best strategy is to chart out possible outcomes and estimate the traders’ operational capacity. While on-job, you should arrange performance appraisals and treat them as one of your own. In addition, the supplier’s performance needs to match the efforts he will be putting in.




It is useful to research on their delivery techniques and the level of technology they use. Make sure the supplier has the necessary licensing and paper works. These strategies will help you nail the dilemma of sourcing a supplier, which proves best for your company.

Scroll to top

How can we help you?