Three actions to maintain your position in international markets

A research conducted by Sandhya Keelery suggests that Indian Agribusiness has seen a burgeoning rise in recent years and foresaw a 350 billion USD business in 2022. Gone are the days when only farming was considered the Agricultural industry. In today’s world, Chemicals, Crop distribution, Machinery, Seeding, Retail sales and many more domains are all part of international exchanges.  

Do you wish to expand your consumer base?  You need to execute an efficient global strategy to achieve a higher amount of business and, consequently, maximizing your profit ratio. We have listed what international strategy to adopt for your business below:

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International Events

Seminars and Exhibitions take place throughout the year. Therefore, companies have to participate in it to maintain their visibility, contact with potential clients and their knowledge of the market. These dealings are crucial for establishing connections and build relations. The relationship you create with vendors, buyers, even competitors in those meetings, will scale up your business in the international market. The conferences also provide you with a chance to display your products as well. Seeds distribution, for example, is promoted with a display counter showcasing your products in the symposia. You get to attend sessions with consultants and enrol in training workshops as well. The atmosphere broadens your horizons and makes you think out of the box. The build-up to your company’s profile can play a significant role in your quest.

After-Sale Services:

You could have all the technological advancements in your pocket, the best organic techniques in your resume, but it could all go wasted. You need to retain your customers! Your buyers need to keep coming back for your products, and the best way to ensure the retention of your clients is After-Sale Services. The problem with selling internationally is that you are mostly dealing through online communication means, and the handling of customer complaints is not efficient. You could set up and offshore call center, or invest in a local presence, be it through the office or a service center. If you are dealing with Agri-Machinery, and your client faces a mechanical hazard, your prompt service will ensure the customer will find you again.


Information is the secret ingredient. Developed countries’ individuals need transparency and access to information. When you are marketing your product or selling it, you need to provide all the required information. If your business is food-related, you need to let out the info about calories, vitamins, minerals, expiration, and origin, etc. Furthermore, you must maintain data of your current clients or potential customers. You can do this by creating an Email Subscription list,  Telesales, and Memberships. Your record should contain the contact information, customer profile, purchase history with you. Harness the data and use it for introducing a new product or upselling your real commodity.

All in all, keeping your foot on Data, Services, and showcasing through the professional channel will make all your dreams come to life.

Sourcing: the best strategies to find the right suppliers

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The right supplier is to the business what a better half is to her spouse. It is the right-bone of your corporation, and finding the best supplier is as tricky as it gets. A company needs to identify the best strategies to source the right suppliers in a way aligned with the company’s goals. Therefore, the first preliminary step to strategize the procurement process is to identify the specific needs of your organization. Take budget for an example; if you do not plan to find a high-priced supplier, it will short-list the available vendors automatically. Thus, the recognition of organization-specific demands is crucial. Now let us look at how to source your supplier with the top strategies.


Finding a competent supplier is a make or break situation; hence many companies have a procurement department for the job. If you are a small company or don’t have a procurer, the best practice would be to equip your human intuition with focused and systematic criteria. These measures will include Delivery methods, Payment conditions, Time management, assurance of quality, and mutual references. If you go searching for a supplier without an excellent working, you will search for a needle in the haystack. Reviewing hundreds of suppliers without objectivity would be over-kill and efforts that are not the requirements of the task.



Procuring the quality suppliers could be either a bull’s eye or a bullet to the head. The easiest way to start the process is by sending out a call for bids, where you gather all the quotations and proposals. You could develop a questionnaire and ask the suppliers the services you require. To elaborate, you need to ask about the delivery schedule further, quality standards, work out the payment methods, and their SWOT. This survey will help you identify and isolate the desired pool of suppliers, which will be easy to choose. After collecting results, you could summarize the scope of services rendered, match them with your needs.


You need to assess all the bids by evaluating the value they could bring to your business. The idea of sourcing the right supplier is to bring value to the overall organization. Make sure that the suppliers answer all of the questions for your better understanding of the services they will provide accordingly. You could also conduct interviews where a panel of your management can discuss the services with the short-listed vendors.




You will need to analyze the supplier’s capacity. Firstly, ask for the references and reviews of their previous buyers. Then decide whether they match your requirements and their capability insured to deliver on time. The best strategy is to chart out possible outcomes and estimate the traders’ operational capacity. While on-job, you should arrange performance appraisals and treat them as one of your own. In addition, the supplier’s performance needs to match the efforts he will be putting in.




It is useful to research on their delivery techniques and the level of technology they use. Make sure the supplier has the necessary licensing and paper works. These strategies will help you nail the dilemma of sourcing a supplier, which proves best for your company.

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