Agroalimentaire : La 3ème édition de “The FoodEshow” du 21 au 24 novembre

The Foodeshow, le premier salon virtuel international de l’alimentation, revient pour sa troisième édition du 21 au 24 novembre 2021, ont annoncé les organisateurs.

Plus de 2000 visiteurs, dont 200 exposants et 300 acheteurs, sont attendus lors cette 3e édition pour débattre et échanger sur l’avenir de l’agro-alimentaire. Etalé sur 4 jours, le programme est conçu pour répondre aux besoins de tous avec des panels discussion pour permettre l’échange entre producteurs, distributeurs et clients et des keynote speeches avec des experts de renommées internationales pour mettre en lumière les enjeux actuels du secteur.

Du 21 au 24 Novembre 2020 : 3ème édition The Foodeshow, le salon virtuel de l’agro-alimentaire

The Foodeshow, le premier salon virtuel international de l’alimentation, revient pour sa troisième édition du 21 au 24 novembre 2021. Forts de la réussite qu’ont connu les deux premières rencontres avec près de 2500 participant-e-s cumulé-e-s, les organisateurs abordent cette nouvelle rencontre dans la même perspective. MORE

The Foodeshow

The Foodeshow is a platform to connect and engage ventures and communities in the food industry ecosystem to explore new ideas, discover creative models and  innovative concepts to shape your future. Free foods- Frozen goods – Grain products and pastas – Herbs, spices and seasonings – Honey and apicultural products – Mineral water and non – alcoholic beverages. Exchange and network with potential customers, suppliers and partners from all over the world and discover a new  digital and modern event experience from home or office.

The foodeshow is a virtual boutique food show designed to foster unique opportunities and authentic connections for businesses from over 100 countries. The foodeshow is led by its co-founders, Jalal Benbrahim and Heuda Guessous, to tackle the challenges and needs of organizations operating in the food business.Early on, Jalal and Heuda have met in a food event organized in Sao Paulo, Brazil, in 2017. They have discussed potential collaborations between their companies, Wink Consulting, and Greativa Consulting Group. Their vision has been about changing the way people did business. The idea has been placed in the back burner until the opportunity presented itself in 2019. Since then, they engaged in multiple successful projects in Morocco and abroad.

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Le Matin – La 3e édition du Foodeshow démarre le 21 novembre

La troisième édition du salon virtuel international de l’alimentation, The Foodeshow, est programmée du 21 au 24 novembre prochain. Ce rendez-vous devrait connaitre la participation de plus de 2.000 visiteurs, dont 200 exposants et 250 acheteurs. Cette année, l’événement sera marqué par le lancement du prix «Ennovation Awards» qui récompense l’innovation dans le secteur agro-alimentaire. Ce concours est destiné aux entreprises et organisations ayant lancé des produits et services sur le marché courant 2020 et 2021. Ces dernières pourront concourir dans cinq catégories à savoir le produit de l’année, le service de l’année, le Clean label and natural Ennovation Award, le meilleur packaging et le sustainability Ennovation award. Engagé à promouvoir l’entrepreneuriat féminin, le salon prévoit des stands collectifs offerts aux organismes mettant en avant les exportatrices des produits agroalimentaires, emballages ou services relatifs au secteur. 

Why innovation is important in Food Tech Industry

The food industry went from a completely monopolized business into an open space where new ideas can flourish. You can have fewer resources than the leading business companies yet find support to improve your innovative idea. It’s now more about reinventing the existing products to serve the customer more efficiently while keeping the industry up-to-date with the new trends.

Most mission-driven startups have genuine and impactful stories. That’s why people are more likely to identify with those brands and value their mission compared to large corporate businesses. They are also the part of the industry that inspires innovation and creates trends around it.

Now, let’s explore some of the leading mission statements in Food Tech and why following trends is doing the greatest good to the industry.

Mission statement

The mission statement reflects every feature of the food value chain and responds to the underlying challenges in each category: the range and nature of the products, pricing, quality, service, marketplace position, growth potential, use of technology, and the relationships with customers, employees, suppliers, competitors, and the entire community.

For Iryna- the CEO of the FoodTechInnovation startup- being concerned about the safety of her own kids that first got her into the industry. She says:

It was the moment when I faced the problem of what I can actually buy in the supermarket. And I started being very attentive to the label of any food box that I take from the shelf— Iryna Gavrylova

Quality has become the in-demand business mission statement. People carefully browse through the data at the back of products before they decide to pick one. Either because of the accessibility to knowledge in the medical field, which has been long regarded sacred or because of people’s reviews on certain foods that you can find all across the internet. This pushes entrepreneurs like Iryna to step in and make a change in the industry.

Some of the leading mission statements in the food industry also include; health-centered food production, accessibility to food on a wider range, affordable quality food, efficiency in food making, environmental sustainability, local food appreciation, etc.


Trends are basically emerging or popular concerns of people in a certain context. In the context of health-related mission statements, let’s take the COVID19 situation as an example of the most recent trend.

Before the pandemic, business ideas in food tech have been spinning around a variety of techniques to satisfy community needs; such as implementing new biotechnology and presenting products in all shapes and sizes to serve multiple functions. After the pandemic, however, more concerns on health have occurred. Therefore, there’s become more demand for better alternatives to existing options.

According to Amir Zaidman, the cofounder of TheKitchenHub, these are the main categories where we can see major trends during the pandemic:

  • Food Quality

Quality is such a huge concern for consumers now. Companies are investing more in products that can take labels of healthy food; healthy snacks to replace high caloric ones, food that boosts the immunity system, whole unfiltered food, and more. Some take food production to the next level following studies that have proved animal-based food consumption affects people’s lives. And so more plant-based protein products and even insect-based protein products are being pulled to the market.

  • Cooking

Covid19 has forced people to do everything at home, most of all cooking. Tutorials and courses everywhere are inviting people to learn cooking and make their own food at home. A lot of content about time-friendly cooking is taking over the web. And we can see innovative ideas of smart kitchen equipment to help people cook more efficiently. All working together to build a better food consumption experience that serves healthy eating and overall well-being during Covid19 lockdown.

  • Shopping for food

We have been gradually walking towards the online shopping experience. But because of the pandemic, it has become a lifestyle. Food delivery allowed people to enjoy food from their favorite restaurants in the comfort of their homes. It was a necessity during the lockdown, but now it is also generating countless opportunities for companies such as home-based small enterprises to grow.

  • Food manufacturing

The process of mixing up ingredients has been reshaped by numerous trends. But what has become highly prevalent nowadays because of the pandemic is introducing automation to food manufacturing (robotics in food manufacturing). The initiation to this growing aspect of the food value chain was due to the spread of the virus in manufacturing communities.

To learn more about innovation in food tech, check out our panel discussion with Mr. Amir Zaidman and Ms. Iryna Gavrylova.

How COVID-19 crisis impacts food industry producers?

The virus outbreak is a worldwide tragedy and has a lasting effect on the producers of the food industry. Because the rumors revolved around more than facts in the pandemic, people were worried about food security. Food security is the availability of food items to all people, and it was questioned everywhere. Consequently, the general population rushed towards panic buying and started storing canned foods and long preservable food items.

The supermarkets and grocery stores were emptied out as a result, and a sudden rise in demand troubled many local food industry producers. With the closure of international borders, imports and exports are out of the equation. There is a dire need for local food producers to fill the gap. Many governments continued with the life-aiding products even in the lockdown. Grocery stores are open with limited operative approval. This creates a huge opportunity for local food industry producers.


Whereas the international food industry has seen a disastrous impact amid the crisis. As the epidemic is completely unprecedented, it moved every corner of the business world. The transportation restrictions, shipment bans have affected every profession. Russians have proposed the idea of keeping their grains’ production inside the country and not exporting the product. These crises are impacting food producers.



Although we empathize with the persons affected and their families by the virus, the financial crisis it has brought to the food industry is immense. We could have a food-crisis at our hands in no time. There are huge losses in incomes for the Food-Industry- Producers. Meat processing plants are closed in some countries, hence impacting the supply chain.

The producers who relied heavily on exporting their food items are suffering the worst with the border controls, and pandemic tensions. People are avoiding the use of food products coming from other locations, as it might contain virus imprints along. COVID- 19 pandemic has impacted the food industry producers who only, or mainly, exported their goods. Now, they are either closed or smart business persons who are looking to utilize the opportunities in the local markets.


Hoarding by consumers resulted in sudden empty shelves with no demand in the coming days from those buyers. Since the panic purchasers have stocked up the food items for weeks to come, they will not be buying those food items again in the coming weeks. Do not take empty shelves as a huge demand for granted, before storing excessively in your warehouse after filling the shelves, consider the actual demand.


Since eat-in at all restaurants is prohibited in most countries around the globe, there is a huge decrease in commercial food items. The food industry producers who were manufacturing commercial food items have been hurt badly. Products such as potatoes and milk have seen a sheer decline in the market’s demand.


Price gouging has also impacted the food industry negatively. Merchants have increased the prices above the agreeable rates without rationalization. This has gained them short-term profits but it has impacted the food industry in the long term categorically.

Impact of COVID-19 on the international trade of food industry

Impact of COVID-19 on The International Trade of Food Industry

Overall, trade is estimated to take a blow of 13-32% as an aftereffect of the world pandemic. Since every business was put in nosedive by the health catastrophe, it will have adverse effects on commerce.

What a year to be living in this world! Our generation or the former never observed a pandemic of this intensity. We are gliding through it and hopefully will survive it. The experts are saying International trade will face the most significant impact of modern history due to COVID-19.

Overall, trade is estimated to take a blow of 13-32% as an aftereffect of the world pandemic. Since every business was put in nosedive by the health catastrophe, it will have adverse effects on commerce. It is essential to keep in mind the fact that, Global economy be not in its best shape before the lockdowns began. People are comparing the current crisis with the worldwide financial crisis of 2008-09, and many are worried that the present situation might be even weaker.

The food industry is near destruction because many countries have banned specific food items to export because of COVID19. These restrictions deem not to be lifted until the world finds a cure for the virus. Therefore, the near future of the food industry is unstable. Russia, for instance, has proposed to forfeit grain exports. Although the officials are claiming there is no food shortage as of now, there is fuss in-the-air. If this uncertainty prevails and Governments start to panic, it could result in more export stoppages of food trade. It could cause another global crisis amid an ongoing pandemic. If countries stop food exports completely, the international food markets will be scarce.

The span of this pandemic had spread in 190 countries. A crisis of this multitude can result in abrupt manners for the traders around the globe, and no one can judge what precisely the loss is going to be. The disastrous day has already dawned on the global oil industry, what more is to come? Is international trade going to hit its rock bottom? The blow to international trade disrupts the airline industry, Freight businesses, productions in China, and other areas.

World Governments had put all countries in lockdown to avoid the spread of disease. This self-quarantine has resulted in the closure of the hotel and restaurant industry as well as food production, shipment. The related industries, like beverages and beer production businesses, have been affected. Even if restaurants open in the name of home-delivery or take-away, the burgeoning rise of social-distancing awareness has kept the customers from hanging out. Panic buying had its fair share of negative impact in the bargain. Impulsive buying disturbed the food supply chain. In some areas, sellers and vendors increased their prices far above the reach of people. These specific dangers have put the Food Industry on the step back.

“This self-quarantine has resulted in the closure of the hotel and restaurant industry as well as food production, shipment. The related industries, like beverages and beer production businesses, have been affected.”

The population of the world hinges on the International Trade and Food Industries for the supplies and day-to- day livelihood. Business people and Trade industries must support their Governments and come up with a plan to avoid the situation. They must ensure there are no shortages around the world, as no country can deal with the crisis on its own. All the nations around the world need to work together as a team.

Source : Remarks by DG Azevêdo

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Ali Iftikhar

Ali Iftikhar

Ali Iftikhar is a Blogger from Pakistan and a Sales Manager with the experience spanning over a decade.

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