The VIB program

Exclusive benefits for Very Important Buyers.

Our VIB Program is designed to elevate your sourcing experience. As a VIB you gain direct access to premier suppliers, priority matchmaking, and tailored networking with industry leaders around the globe — free for qualified buyers.

Source from vetted suppliers in 194+ countries
Buyers sourcing new food products through the VIB program
For qualified buyers
Free to join
A variety of fresh food products across categories
Join the VIB program

Sourcing capacity beyond what you thought possible.

The FoodEshow connects you with vetted suppliers from all over the world to expand your sourcing capacity. Witness the latest food trends and innovations that will revolutionise the industry and give you a head start on your competition. Apply to our highly selective VIB program and access a wider range of opportunities and choices.

Structured, free, and time-saving

We leave nothing to chance and search for creative, innovative products that produce better business results for your organisation.

Anonymity when you need it

We guarantee confidentiality for buyers who need to keep their identity under wraps.

Goal-oriented sessions

We arrange the meetings that matter and help you every step of the way.

Why the FoodEshow

Your go-to sourcing platform.

Five reasons buyers make the FoodEshow the first place they look for new suppliers.

Diverse, high-quality products

Access a vast catalogue across categories — from established brands to exciting new discoveries. Explore ingredients, equipment, packaging, services, and more.

Direct connections with pre-vetted exhibitors

Engage with qualified suppliers ready to meet your specific needs and sourcing requirements. Save time by focusing on relevant options.

Streamlined communication

Convenient online tools for direct contact with exhibitors, quote requests, chat, and live video.

Stay ahead of the curve

Exclusive access to industry trends, exhibitor innovations, and market insight through our curated content and resources.

Free membership, no hidden costs

Enjoy all the benefits of the FoodEshow free, with no subscriptions or transaction fees. Simply register and start sourcing.

Who can join

Built for senior sourcing decision-makers.

A Very Important Buyer is a senior decision-maker, importer, retailer, or supply-chain executive on a mission to find new suppliers and vendors — owners and CEOs, plus purchasing, procurement, import, and category managers of:

What our VIBs say

An essential reference in agri-food.

"The FoodEshow has established itself as an essential reference in the agri-food sector, offering a unique platform to expand your network, meet strategic partners, and discover real sourcing opportunities. I was particularly impressed by the quality of the exhibitors, the relevance of the conferences, and above all the exemplary support from the organizers."

Portrait of Tarek Bouchehboun
Tarek Bouchehboun
Head of Sourcing, LabelVie — Carrefour Morocco

"Professional and attentive follow-up before, during, and after the event. An inspiring experience that brings real added value."

Portrait of a buyer
Verified VIB buyer
Procurement, retail group

"I highly recommend it to all actors in the food business — the sourcing opportunities are real and the exhibitors are serious."

Portrait of a buyer
Verified VIB buyer
Category management, distribution
FAQ

Frequently asked questions.

Questions about eligibility? Talk to us →

Buyers include professionals involved in purchasing decisions within the food and beverage industry — wholesalers, distributors, retailers, and food service operators.

Participation for buyers is free, provided they meet the qualification criteria set by The FoodEshow.

Buyers gain access to exclusive networking opportunities, insights from industry leaders, and the ability to connect directly with exhibitors displaying innovative products and services.

The platform features a Very Important Buyer (VIB) program that connects senior decision-makers with top-tier suppliers, streamlining the sourcing process and fostering strategic partnerships.

Interested buyers fill out an application form on The FoodEshow website to secure their participation. Our team will review and reply.

A wide range including processed foods, packaging solutions, and innovative food services tailored to current market trends.

Yes — The FoodEshow hosts monthly buyer summits that ease networking and discussion around specific channels or categories in the food industry.

Source smarter. Become a VIB.

Apply for the Very Important Buyer program — free for qualified buyers — and let the right suppliers come to you.

Assorted fresh ingredients arranged on a table