new markets

Good practices for accessing the food industry export market

We have listed the effective ways of accessing the export industry by a food exporter. Here is the kick-off.

Market Needs

Once we have identified a target market to export our food products, It is crucial to grasp the conceptual desires of customers of that specific market niche. We will need to understand the emotional and practical needs of our audience to secure our volume of business. When a Food Industry’s Exporter wants to be successful while making the first impression in the international market, they identify the gaps.

Product Fits

Another good practice for accessing the food industry’s export market is to ensure that the value your product is offering must match the customer needs. If the competitors do not appropriately serve a targeted segment in that particular export market, it is your cue to jump right in and balance the product fit. Your product’s core value should match the effectiveness of the distribution channel. The supply chain is crucial in providing the right product fit to meet the precise demands of customers.

Food Safety Standards

There is a trend in the food industry’s export markets, which is on the rise in recent years, to favour the products that have food safety standards in place. Packaging Food Standards, for instance, are vital to ensure the safety and quality of the goods in transit. Furthermore, Labelling standards are required by law in many countries, and you might be exporting to one of those regulated countries. It is obligatory to label the food products to caution end consumers with any sensitivities they might have. Gluten, grain or other food allergies should be mentioned on the product to make its mark in the export industry.

Production Capacity

An excellent practice to access the food industry’s export market is to ensure you have the means and facilities to meet the increased demand. If your production capacity is not up to the mark or if you are not equipped to produce in bulk, you might have repercussions beyond imagination.

Budgeting

Budgeting is not the same when it deals with the food industry’s export market. An organization needs to consider the placement of extra staff, not only senior levels but junior levels as well. Extensive travelling comes into play for the initial research and period of exporting the food industry’s products. All in all, a company needs to be prepared financially to access the export market. An export business might take one year to flourish exponentially, and the firm needs to have advance budgeting for that period, based on estimates.

It is safe to assume that the food industry’s Exporter will not fail while accessing the international markets if he follows these effective practices. It starts at pinpointing the market needs and finding the right product fit. A business which considers food safety standards gains the best customer satisfaction. If a trader adopts these good practices, and he has the production capacity and appropriate budgeting; the sky is the limit.

Export marketing strategies for a developing country

According to WTO, there are more than 150 developing countries on the world’s map. It means, in no way, those nations are not talented. If you look closely, most of these countries are full of natural resources, and a few have less corruption too. What makes an excellent Export marketing strategy for emerging nation-states. One needs to distribute the products of a rising state, to the countries with the most celebrated purchasing power. If your country can mark itself in the big-game, the sky will be the limit. Many republics have their go at Exports but fail miserably. We have come up with strategies with proven track records that can mushroom the trade channels. Imagine the employment and prosperity it could bring if served right.

Positioning

Consider your country as a brand, what position does it have in the minds of other countries, and how could you make it trustworthy? These are the questions you need first to ask yourself. People have stereotypes and glass ceilings for particular countries, and it is harmful to the export business. If we can rectify the positioning in the minds of consumers, it will be a win-win situation. Kenya, for example, branded itself as a Tea Growing country and promised the best quality of Tea out there. They saw their potential in the Tea industry and grabbed the opportunity with both hands. This leap of faith has turned into a billion-dollar industry for the Kenyan Republic.

Friendly Laws

Traders and Investors are afraid to develop business relations with particular countries due to their rigid laws. If you want your developing country to see it to the other side of rainbows of trade business, your Rules & Regulations should be as friendly as possible. Your state could flourish if the investors feel safe and have a comfortable working environment. If we take Bangladesh’s example, a few years ago, their lawmakers made it a business-friendly country. Other countries’ nationals from all walks of life, bet on that and shifted their units to Bangladeshi cities. It has become the South-Asian tiger in terms of economic growth. Would you believe if I told you, Bangladesh is to be more abundant than India by 2030?

Quality Assurance

If your country as a whole can ensure the product’s quality, it is destined to blossom! Take Chile’s example; they did not compromise on their condition. Slowly and steadily, their products positioned as the best quality when it came to their fruits. They were out and about and came back with a bang. Thus, their food exports marked 25% of its overall exports, and the country saw a blissful future in it.

The point we tried to make is, every developed nation was once under-developed. If you can focus on the right strategies, your country can top the next list to be published by an international institution. India has applied diverse yet impeccable strategies to its export industry. Indian exporters rank number one in the export niche of Mangoes. Their Services exports are enormous and bringing impressive foreign income to the country. The world is at your arm’s length; you just need to make the right start.

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